Outcome-Based Advertising Model

Adision Advertising Pricing Model

WhatsApp-first customer acquisition and advertising for Nigerian businesses.

The Problem

Wasted Ad Spend With No Attribution

Businesses can spend ₦100k–₦300k on adverts and still struggle to know what actually produced customers.

The Adision Approach

Pay Only For Real Customer Outcomes

Choose whether you want reach, qualified signups, or paying customers — then fund the campaign upfront and track delivery.

The Three Outcomes

Pick the outcome that fits your growth stage.

I want reach.

Starter

Reach & visibility

₦7,000

Fixed campaign fee • 14 days + 1 bonus day

14-day advertising campaign
Distribution across relevant WhatsApp groups/channels
1 bonus advertising day (15 days total)
Campaign tracking and basic performance reporting
Best for businesses testing Adision and building awareness

Acquire New Users

I want new users.

Corporate

Acquire new users

₦350

per qualified signup

Example Funding:50 signups × ₦350 = ₦17,500

Advertiser chooses the number of qualified signups required
Campaign is funded upfront into campaign balance
Only verified new users attributed to the campaign count
Zero waste: Unused campaign balance remains available after delivery

I want paying customers.

Gold Salesman

Acquire paying customers

₦750

per qualified paying customer

Example Funding:20 customers × ₦750 = ₦15,000

Advertiser chooses target number of paying customers
Campaign is funded upfront into campaign balance
Counts only after campaign-attributed signup + qualifying purchase/deposit
Guaranteed safety: Unused balance is not consumed when target is not reached

Prepaid Campaign Budget Calculator

Calculate Your Upfront Campaign Deposit

Choose your goal and set your target. Funds are deposited into your campaign balance upfront, and only verified results consume your balance.

Target Qualified Signups:50 Signups

20 signups (₦7,000)50 signups (₦17,500)500 signups (₦175,000)

Deposit Summary

Selected Outcome50 Verified Signups

Rate / Unit₦350 / signup

Required Campaign Deposit₦17,500

💡 Prepaid Guarantee: Any unused balance is never lost. If your campaign does not reach the target, remaining funds remain in your balance.

How The Prepaid Model Works

Advertisers fund the maximum campaign value before Adision begins delivery. This protects both sides and makes campaign consumption transparent.

#	Step	What Happens
1	Choose a plan	Select Starter, Corporate, or Gold Salesman based on the outcome you want.
2	Set a target	For Corporate or Gold Salesman, choose the number of qualified users or customers required.
3	Fund the campaign	Deposit the full campaign value into the Adision campaign balance (via PocketFi transfer or card).
4	Adision distributes	Your campaign is delivered through the Adision WhatsApp-first publisher network across verified groups.
5	Track results	Attribution records campaign activity, user signups, and qualifying actions in real time.
6	Balance is consumed	Only qualifying delivered results consume the applicable per-result amount. Unused funds remain in your balance.

Live Example Scenario

Example: Gold Salesman In Action

Target (20 paying customers @ ₦750 each):₦15,000 max deposit

Delivered Results (13 customers achieved):₦9,750 consumed (13 × ₦750)

Remaining Balance Preserved:₦5,250 remains available

Clear Rules

What Counts as a Qualified Customer?

For Gold Salesman, a user must be attributable to the advertiser's Adision campaign, create a new account with the advertiser, and complete the advertiser's defined qualifying purchase or deposit. This prevents simple clicks or inactive registrations from being counted as paying customers.

Important: Adision provides acquisition and attribution. The advertiser remains responsible for its offer, onboarding, customer support, retention, and reactivation after acquisition.